Siobhan O’Neill is a Professor of Mental Health Sciences at Ulster University, and Interim Mental Health Champion for Northern Ireland. Her research programmes focus on trauma mental illness and suicidal behaviour in Northern Ireland, and the transgenerational transmission of trauma. She is now on a mission as the Mental Health Champion to improve the mental health of the people of NI by promoting evidence-based services and care for those who suffer from mental illness and suicidal thoughts. As Interim Mental Health Champion for Northern Ireland, she will advise and assist in the promotion of mental health and wellbeing though all policies and services throughout the province. Her role is as a public advocate for mental health, and to be a voice for those otherwise voiceless. Her goal is to communicate the collective voices of people with lived experience and their families and carers, and to advocate for communities impacted by mental health inequalities.