Amanda is the CEO of ‘The Baby’s Sake Trust’. Amanda led The For Baby’s Sake Trust’s multi-agency and interdisciplinary teamwork between highly respected experts to create For Baby’s Sake, the programme for expectant parents who want to break the cycle of domestic abuse and give their baby the best start in life.  

It is the first programme to work with both parents during the baby’s first 1001 days, starting in pregnancy, and combine a trauma-informed approach with a focus on infant mental health and attachment.  Amanda’s career has focused on bringing together the public, private and voluntary sectors to improve public services and strengthen local communities. This included 18 years, until 2004, at the CBI (Confederation of British Industry),holding various positions including Head of Modernising Government.